Good employees serve. Service is the action of helping or doing work for someone.
Organizations serve other organizations and people in some capacity. In a 2016 Gartner CEO survey, CEOs rated customer service, after growth, as their most important priority. It has been said that in today's knowledge sharing and hyper connected society customer service is marketing. The dissatisfaction of products or service is known throughout the local industry in lightning speed and can kill your business. Attention to service is paramount and is the responsibility of each employee, not just the management. We need to master the art of service.