Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Sunday, April 22, 2018

The 4 P's of Persuasion

Employees should understand marketing methods. The 4 P's of Persuasion is a framework to formulate persuasive written messages in a sales pitch or when pitching an idea.


The 4 P's are a method of written communication in marketing, advertising and corporate communication. They are a persuasive technique that stresses some critical points; to generate convincing, forceful, powerful, seductive and strong messages.